What is a Trademark?
A trademark is a sign used or intended to be used to distinguish goods or services dealt with or provided in the course of trade by a person or organisation, from goods or services dealt with or provided by any other person or organisation.
A sign includes any of the following, or any combination of the following (note this :
Accordingly, a logo and any word marks may properly operate separately as a trademark. Often, you will use them in close association with each other. However, you will most likely find it beneficial to register both of these as separate trademarks.
What are the Benefits of Registration?
In general terms, once your trademark has been registered, you will obtain an Australia-wide monopoly for use of that trademark in respect of the goods or services (aka classes) for which registration was granted.
You will not obtain this right if you use your mark as a business name, domain name, or company name without registering it as a trademark.
How do I Apply for Registration?
Applications for trademark registration must be filed with IP Australia.
The current timeframe for registration is 8-12 months, however, sometimes IP Australia may expedite the process.
Applying for registration of your trademark will involve the following stages:
Are you looking to register a trademark? Contact our Commercial Team today at firstname.lastname@example.org
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